Who we are.
Founded in August 2020, Giles Cain Media is a media agency, emerging from the founders extensive experience at Realestate.com.au.
Their vision was to create a specialised agency that leverages strategic insights and industry knowledge to benefit clients within the property industry. The agency has established itself as a leading partner for property developers, project marketers and real estate agencies across Australia.
Meet the team.
Nick Giles
Co-Founder & Media Director
Nick Giles brings extensive expertise to the agency, specialising in digital marketing. With over six years of previous experience at REA Group, Nick’s methodical and collaborative approach has made him a trusted partner for tier-1 property developers across Australia.
Louie Cain
Co-Founder & Media Director
Louie Cain is a dynamic, digital strategist with a strong foundation in urban planning, advertising, and advertising technology and is recognised for his analytical mindset and hands-on approach.
Alison Walker
Operations Manager
Alison leads our Operations team at Giles Cain, making the shift from her corporate career mid 2025. Alison has a strong background with leading high performing teams and brings deep organisational and operational expertise to the team. Outside of Giles Cain, Alison loves a good home renovation project to keep her busy.
Erica Wildey
Account Director
Erica brings extensive media and advertising experience, having worked at some of Australia's leading publishers, including REA and Domain. Known for her strategic thinking, collaborative approach and fresh perspective, Erica partners with property developers to create integrated media campaigns that connect with the right audiences and deliver meaningful results. Outside of work, she has a keen interest in colour, design and surface pattern design.
Drew Worthington
Senior Campaign Specialist
Drew specialises in campaign operations and strategy, helping brands and developers maximise performance through smarter media execution. With a strong foundation in ad tech and a commercially driven mindset, he ensures campaigns deliver real, measurable results. Drew also lives and breathes music, a byproduct of being a heavy metal drummer.
Grace Haddow
Account Manager
Grace brings a diverse background in media strategy, campaign management and client solutions to the Giles Cain team. With expertise across the property industry and a strong foundation in digital marketing, Grace takes a commercially minded and detail-driven approach to achieving client goals. In her downtime, Grace is an avid reader who has amassed a personal library of over 300 hard copy books.
Mark Coveney
Performance Director
Mark leads performance at Giles Cain, bringing more than 14 years of experience across digital media, specialising in Programmatic, Search and Social. Passionate about AI, automation and data-led strategy, he enjoys helping clients achieve measurable growth through smarter media & marketing. Outside of work, Mark enjoys a round of golf or firing up the smoker for a low and slow BBQ.
Who we work with.
